Before diving into the visual design, I wanted to clarify the look and feel of the app by establishing a Mood Board. There are partial brand guidelines that exist for this project that focus on the messaging and tone, so the goal here is to take that a step further by assigning visual qualities that encapsulate the desired easy, motivating, and fun style. I decided to feature Orange as the primary color in my palette to achieve this. Research shows that the color orange depicts strength, endurance, determination and success, while also exuding enthusiasm, encouragement, and fun. These qualities align with our objective of motivating users to achieve their fitness goals.